1. Could you name 3 benefits you can offer that your competitors can't?............................
2. Are each of these benefits communicated on all your marketing vehicles
i.e. websites, brochures, etc?...........................................................................................
3. Do you accurately measure results from each marketing vehicle?....................................
4. Can you put an accurate cost of marketing per new customer?.......................................
5. Are your ads dynamic, compelling clients to contact you or do they follow
your competitor's style?....................................................................................................
6. Have you tested pay per click search engine and Internet advertising?...........................
7. Do you regularly communicate with your current and prospective clients?........................
8. Do you have a reliable lead generation process in place?.................................................
9. Do you encourage referrals from your clients?...................................................................
10. Do you know your client's birthdays?.................................................................................
11. Do you regularly communicate by email/phone to discuss other services
you offer with your existing clients?...................................................................................
12. Do you count your marketing budget as an investment?...................................................
13. Do you know the average value of existing clients?...........................................................
14. Do you know the lifetime value of a new client?.................................................................
15. Do you know how many first time clients become regular clients and how
many are lost to competitors?............................................................................................
16. Did you realise that following a mail shot with a phone call can increase
your response rate by up to 500%?...................................................................................
17. Do you realise that you may be able to increase your client base without
increasing your marketing budget?.....................................................................................
18. Do you set aside time each week/month to review your marketing?..................................
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
IF YOU HAVE ANSWERED NO TO MORE THAN 3 QUESTIONS WHY NOT TAKE ADVANTAGE OF OUR
FREE 1 HOUR MARKETING ANALYSIS CONSULTATION
In which we will introduce our extensive Marketing Analysis Program.
We can then advise you how to incorporate a cost effective, targeted,
marketing strategy that delivers real results
